“Prevagen’s Improved Memory Claims are Misleading”

In the absence of a simple answer to the complex problem of dementia and cognitive decline, unproven “brain boosters” like Prevagen continue to see widespread commercial success. So, we need an honest scientific interpretation of the evidence. Dementia refers to a loss of brain function that interferes with daily living and is beyond what can be attributed to normal aging. In 1906, German physician, Alois Alzheimer identified this debilitating dementia, which will claim one in 10 baby boomers. This results in annual costs of $148 billion. Women, African-Americans and Hispanics are at an increased risk, as are those with diabetes and heart disease. Fear of these dreaded diseases has created a $2 billion per year industry and the internet is abuzz with advertisements claiming to improve your brain function. Also known as “smart drugs” and “cognitive enhancers,” nootropics are any substances designed or purported to enhance cognition, including memory, attention, creativity, or overall intelligence.

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