2012 Publications

Donate to our Cause

Videos

Browse the latest video presentations on topics such as cancer, heart disease, and oxidative stress from Randolph M. Howes, M.D., Ph.D.

View our Videos ›

Books

Download the latest books from The Howes Selective World Library of Oxygen Metabolism. Dr. Howes currently has 11 books in publication.

Browse the Online Store ›

Newsletter

“Statin Pushers And The Public”

The huge pharmaceutical companies (Big Pharma) are incredibly adept with their “campaigns of persuasion” and the marketing of their frequently dubious products.  One cholesterol-lowering drug, Lipitor, became the best-selling drug in the history of pharmaceuticals, even though it barely made it to the patient testing phase.  Lipitor went on sale in 1997 and joined three blockbuster cholesterol-lowering (statin) drugs, which were making over $1 billion annually.  Lipitor gained a foot-hold and went on to sell more than $125 billion over 14 1/2 years.  Its sales were so meteoric that it was nicknamed “turbostain” by industry insiders and provided about 25% of the annual revenue of Pfizer Inc.  The aggressive Lipitor sales teams utilized new standards for a marketing campaign.  Family physicians and cardiologists were repeatedly visited and the public was smothered with advertising claims of the wondrous abilities of Lipitor at lowering cholesterol levels.

Download the complete article (a PDF).