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“Are Superfoods Real ?”

Presently, there is no set scientific definition for what counts as a superfood. Generally speaking, the term describes foods rich in nutrients and known to offer significant health benefits. Companies make millions on labeling products as superfoods — the global superfoods market size was estimated at $137 billion in 2018. Many health experts are wary of the term superfood. There is no set definition of the word and no regulations surrounding the use of the term on packaging labels. Because of this, there is no guarantee that a product with the superfood label offers any special health benefits or contains certain nutrients. Consumers may often think that products with superfood on their label are healthier than other products, which isn’t necessarily true. This could lead to consumers spending money on expensive products marketed as healthy, such as superfood powders, protein bars, and supplements, when they could be receiving more benefits at a lower price by purchasing whole foods such as fruits and vegetables. The European Union has even banned the use of this term on labels unless accompanied by explicit detailing of the product’s nutritional content. One expert said, “The term superfoods is at best, meaningless and at worst harmful. Not only is there no scientific definition of a superfood. Moreover, nominating some foods as nutritional talismans gives the impression that ordinary, affordable, and everyday foods are somehow deficient.”

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